PRIVACY POLICY
Last updated: August 2026
At LYOR MANUFAKTUR AG, we respect your privacy and are committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, purchase a LYOR timepiece, contact us, subscribe to our communications, visit our showroom, or use any future LYOR digital service or mobile application.
1. DATA CONTROLLER
The entity responsible for processing your personal data is:
LYOR MANUFAKTUR AG
Allmendstrasse 17
8320 Fehraltorf
Switzerland
Phone: +41 79 929 99 99
Email: info@lyor.ch
Website: www.lyor.ch
2. PERSONAL DATA WE MAY COLLECT
Depending on how you interact with LYOR, we may process information such as:

• First and last name

• Billing and shipping address

• Email address

• Telephone number

• Order and transaction information

• Product and personalization preferences

• Customer account information

• Communications with LYOR

• Newsletter and marketing preferences

• Website usage and technical information

• IP address, browser and device information

• Cookie and analytics information

• Information provided during showroom appointments or customer service requests

Payment information may be processed directly by authorized payment service providers. LYOR does not necessarily have access to complete payment card details.
3. PURPOSES OF PROCESSING
We may process personal data in order to:

• Process and fulfil orders

• Deliver LYOR products

• Manage payments and transactions

• Create and manage customer accounts

• Provide personalized watch configurations

• Provide customer service and after-sales support

• Manage warranties and LYOR Passports of Authenticity

• Arrange showroom appointments

• Respond to enquiries

• Send newsletters or marketing communications where permitted

• Improve our website, products and customer experience

• Prevent fraud and protect the security of our services

• Comply with legal, accounting and regulatory obligations

4. ONLINE STORE & ORDERS
When you purchase a LYOR product, we process the information necessary to manage your order, payment, delivery, warranty and after-sales service.
Certain information may be shared with trusted service providers involved in fulfilling your order, including payment processors, logistics providers, shipping companies and technology providers.
5. PERSONALIZED WATCHES
When you create a personalized LYOR configuration, we may retain information relating to your selected model, strap, rotor, colors and other personalization choices.
This information may be associated with your customer profile, order history or LYOR Passport of Authenticity where necessary to provide the requested service and future after-sales support.
6. COOKIES & SIMILAR TECHNOLOGIES
Our website may use cookies and similar technologies necessary for the operation, security and functionality of the website.
Subject to the services actually activated on the LYOR website and your choices where required, additional technologies may be used for analytics, personalization or marketing purposes.
Where required, users will be provided with appropriate information and choices regarding non-essential cookies and tracking technologies.
7. THIRD-PARTY SERVICES
LYOR may use trusted third-party providers to operate its website and business, including services relating to:

• Website hosting and e-commerce

• Payment processing

• Shipping and logistics

• Email communications

• Customer relationship management

• Analytics

• IT infrastructure and security

These providers may process personal data only as necessary to perform their respective services and subject to applicable contractual and legal requirements.
8. INTERNATIONAL DATA TRANSFERS
Certain technology or service providers may process personal data outside Switzerland.
Where personal data is transferred internationally, LYOR takes appropriate measures as required under applicable Swiss data protection law to ensure an adequate level of protection or appropriate safeguards.
Information regarding relevant destination countries and safeguards may be provided where required by applicable law.
9. DATA RETENTION
LYOR retains personal data only for as long as reasonably necessary for the purposes for which it was collected and to comply with applicable legal, accounting, contractual and warranty obligations.
Retention periods may therefore vary depending on the type of information and the nature of the relationship with the customer.
10. DATA SECURITY
LYOR implements appropriate technical and organizational measures designed to protect personal data against unauthorized access, loss, misuse, alteration or disclosure.
However, no digital system or method of transmission over the Internet can guarantee absolute security.
11. YOUR RIGHTS
Subject to applicable law, you may have the right to:

• Request information about the personal data LYOR processes about you

• Request access to your personal data

• Request correction of inaccurate information

• Request deletion of personal data where applicable

• Object to certain processing activities

• Withdraw consent where processing is based on consent

• Request the release or transfer of certain personal data where applicable

Requests relating to personal data may be submitted to:
info@lyor.ch
LYOR may request appropriate information to verify the identity of the person making the request.
12. MARKETING COMMUNICATIONS
Where permitted, LYOR may send information regarding collections, new releases, events, private presentations and other LYOR communications.
You may unsubscribe from marketing communications at any time through the unsubscribe mechanism provided or by contacting info@lyor.ch.
13. MOBILE APPLICATIONS & FUTURE DIGITAL SERVICES
If LYOR introduces a mobile application or additional digital services in the future, additional personal data may be processed depending on the functionality selected by the user.
This may include account information, product preferences, saved configurations, notifications or technical device information.
Where necessary, additional privacy information and permission requests will be presented directly within the relevant application or service.
LYOR applies the principles of privacy by design and privacy by default when developing new digital services.
14. CHILDREN'S PRIVACY
LYOR products and digital services are not specifically directed toward children.
We do not intentionally seek to collect personal data from children through our website for marketing purposes.
15. CHANGES TO THIS PRIVACY POLICY
LYOR may update this Privacy Policy from time to time to reflect changes to its services, technologies, business activities or applicable legal requirements.
The latest version will be made available through the LYOR website and, where applicable, LYOR digital applications.
16. APPLICABLE DATA PROTECTION FRAMEWORK
This Privacy Policy has been prepared with consideration of the Swiss Federal Act on Data Protection (FADP / LPD / DSG, SR 235.1) and its implementing regulations.
Where LYOR offers goods or services to individuals in jurisdictions where additional data protection legislation applies, including the European Union General Data Protection Regulation (GDPR) where applicable, additional requirements may apply.
17. CONTACT
For questions regarding this Privacy Policy, the processing of your personal data or the exercise of your data protection rights, please contact:
LYOR MANUFAKTUR AG
Allmendstrasse 17
8320 Fehraltorf
Switzerland
Phone: +41 79 929 99 99
Email: info@lyor.ch
Website: www.lyor.ch